The maker of Hennessy Cognac, LVMH Moët Hennessy Louis Vuitton, is using numerology rather than language in its promotion, selling 180,000 bottles, priced at $30 each, bearing seals and labels on the front and back emblazoned with “44” and phrases like “In honor of the 44th president” and “In honor of the presidential inauguration.”
The Obama Cocktail
Desperate times call for an extreme make-over and the new president will have to walk a tightrope of managed anticipation and tempered optimism, without plunging into the abyss of despair.
I would not call the Obama cocktail "The Dream" - how about "The Wake-Up Call"?: two shots of vodka to numb the pain, a generous squeeze of lime and lemon to give a kick, and a dash of carrot juice to line the stomach.
let's test it out this weekend ^_^