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9.12.2006

Johnny Walker Blue index


This great article by way of Gridskipper

In the mercurial world NYC nightlife the playing field for Blue Label is remarkably level.

So here’s the math: Blue Label wholesales for $176.92 a bottle New York City (as of 7/26/06). A standard 750ml bottle yields a little more than twelve 2 oz. servings (if the bar is pouring less than 2 oz. serving it will be kicked off the index for general stinginess). So a tumbler of JWB costs $14.74 wholesale. Divide that by how much it costs on the menu to get the index: $65 a drink at the SoHo Grand gives it a whopping JWBI 4.41–-meaning their mark-up is roughly 441% percent.

Though the math can, and will, be applied to any establishment, we'll start with some of the higher-end downtown hotels.

Downtown Hotels Average JWBI: 2.75
Soho Grand $65 (cost) // 4.41 (JWBI)
Tribeca Grand $65 // 4.41
Soho House $48 // 3.26
Gansevoort $42 // 2.85
Ritz Carlton (Battery Park City) $35 // 2.37
Matsuri/Maritime Hotel $30 // 2.04
W Union Square $30 // 2.04
60 Thompson - (Kittichai)* $25 // 1.70
Rivington Hotel - (Thor) $25 // 1.70
The Mercer [Mr. Balazs doesn't rock Blue Label]

2 Comments:

At 1:00 PM, Blogger oded said...

The first annual so called executive game and Oded's birthday jamboree will have an index of negative infinity. So say we all.

 
At 1:05 PM, Blogger Miguel said...

It was 172CAN at the duty free in Calgary... I thought that was a ripoff, but I guess not according to this article

 

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