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5.04.2006

Your Guinness Is Weak, Old Man

Diageo's Low-Alcohol Guinness Beats Expectations, Examiner Says

Diageo Plc, the maker of Guinness beer, said sales of its low-alcohol version of the stout, Guinness Mid-Strength, have beaten the company's expectations, the Irish Examiner reported, citing Paul Norris, marketing manager at Diageo's Irish unit.

Diageo has sold more than 55,000 pints of the beer in the first six weeks of sales in Limerick, in the north-west of Ireland, the paper said. The stout is being tested in the city for six months, before the company decides if it should be sold across the country.

Guinness Mid-Strength has a alcohol level of 2.8 percent compared to 4.2 percent in regular Guinness.

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Thanks Fran.

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