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Ok Go, live

This was a good show. Too bad this video is incomplete.

Considering how easy is it to make a video, edit it, and author a DVD, and how easy it is to digitally record, master, and mass produce audio files or CDs, I don't really understand the need for record companies.

The missing piece is a good recommendation system to have people listen to and buy music and movies. Perhaps a good local band not making much money would tickle my fancy if I only knew about them.


At 3:07 PM, Blogger Miguel said...

last.fm distributed recomendation system.

Record companies can promote a band like Modest Mouse so that lots of people can hear them. Modest Mouse gets millions of dollars. So does their label. Fans get to enjoy a shared experience - people like music that lots of other people like.

At 3:39 PM, Blogger hexod.us said...

over the last few weeks of working at Warner Brother Records, I have learned the answer to that question: the same one that I have been asking for a while.

Record labels have the resources to not only promote a band out of obscurity, through a variety of channels, they also have the resources to hire skilled people to produce professional product, and get it into stores or on iTunes, where people feel comfortable spending money on it.

I am actually surprised to discover how complex the music industry is. I am almost ready to start a blog(if I wasn't so busy working here - its a catch 22) about the things that I learn here on a daily basis about marketing, distribution and production.

At 5:21 PM, Blogger Ivan said...

Producer engineers are valuable. People skilled at getting live shows booked and promoted are valuable.

There are many things that should be better. More content should be available online. More money you pay for music should go to the band members. More freedom should exist for fair use of digital media you purchase.

At 5:33 PM, Blogger hexod.us said...

Those are all good points, Ivan, and I think that differently labels handle each of these things differently(as we all know, Sony DRM is atrocious). Here is an interesting take on DRM:


As far as availability of online content, I think that great progress has been made in that area, especially with iTunes. The other day I was browsing through the music store, and I was shocked to discover how much is actually available. Whether or not I bought it, is another story...

As for money going to band members, each band negotiates their contracts differently. It's a free market, and sometimes bands sell themselves off too quickly because they are uninformed or not business savvy, which is a shame. But there are other artists who know how to make the appropriate demands and ensure that they stay financially secure for years to come.

I would like to see better fair use ability, too.

I guess overall labels(independent and major) are playing it safe right now until they can figure out how best to secure their investments.


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